Reporting to the MarComms Director, The Marketing & Communication Manager will propose and lead the Communication Strategy in Japan through PR, promoting the brand image in accordance to the global company’s objectives.

Working Relationships:
Retail Directors and Managers
Store managers and store sales staff
Merchandiser
HQ Communication team

External Relations:
Media
PR agencies
Opinion leaders and celebrities
Local authorities and institutions

Responsibilities:
- Optimise ROI by increasing brand exposure in the media (as defined below)
- Working in collaboration with Marcom Director, define an effective communication strategy that takes into account a good balanced portfolio of media defined as: fashion magazines, internet, and mobile.
- Propose and implement the Communication Plan in Japan which is in line with Communication HQ. Make and control the yearly Communication budget.
- Take charge of defining the PR strategy and its implementation.
- Maintain opinion leader and celebrity network in Japan.
- Coordinate and lead department Communication.